Can An Olive Oil Bar Find Success?

By Katie Onson


There are many ideas that, in practice, make complete sense. I never would have imagined that an olive oil bar would be in line, even though there have been shops where such an olive - as well as its many variations - could be tasted before they were purchased. Of course, there are those who may look at this concept and wonder what exactly it entails. For those who are curious as to what this bar entails, there are many points to go over.

Gothamist posted an article that spoke about an olive bar that had just opened in Brooklyn, New York. The bar in question is known as We Olive, located in Boerum Hill, and it has a number of oil options for those who cannot get enough of said product. In fact, along with various vinegars and the like, a total of 40 different oil products are available for purchase. It's a strong selection, which is a helpful component that companies like Unaprol can draw attention to.

Of course, you have to consider the fact that We Olive is home to much more than the aforementioned products. Wine can also be enjoyed but what stands out the most, to me, is an item of smaller food items that can be purchased for consumption. There are different options on the menu shown in the article, ranging from salads to paninis. The aforementioned menu serves to make We Olive, as a brand, that much stronger.

One has to wonder if We Olive has the potential to continually build an audience. Given the number of services offered - not just the choice of oils to purchase but the vinegars, wine, and menu items as well - I believe it to be the case. Of course, one can make the argument that success is partially judged by the level of expansion seen. With We Olive being seen in only New York and California, at this rate, one has to wonder if such an endeavor can be undertaken.

As far as the demand for this is concerned, it's a matter of measurement over the course of time. A business like this stands the chance of growing but it has to be done through its appeal and how the outside world sees the proposition. Of course, the litany of services offered is appealing, whether people pride themselves on being fans of olive oil or not. Nonetheless, We Olive has a strong basis and it has all of the room in the world to continue growing.




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