When it comes to the ways in which companies and events can spread awareness, attention should be given to out-of-home advertising efforts. It's important to keep in mind that there are any ways in which this can be done, provided the proper platforms are set in place. For example, if there is a desire for more mobile means of advertising, it wouldn't be out of the question for truck wraps to be brought into the picture. What I'd like to focus on for now, though, is the process of 3D integration.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
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