LI Advertising: The Connection Between Grades & Social Media

By Rob Sutter


If you're a college student, you may have noticed a decrease in your grades. You may look at the decrease in question and believe that there are numerous sources to blame, whether they are tied to technology or what have you. Speaking of technology, though, one can make the assumption that social media has played its own part in this. With that said, I am sure that those in LI advertising can agree that this type of connection does not exactly exist.

Iowa State University associate professor Reynol Junco looked at social media and its influence on college students. What was discovered was quite surprising, as I did not realize that there was such a separation between groups in college. The study that Junco carried out, according to a report on Phys.org, showed that while college freshmen struggled, in this regard, there were comparatively fewer problems amongst seniors in that same school. It was an interesting discovery, to say the least.

The study in question specifically focused on 1,600 college students, and the time they spent on Facebook while multitasking. With the two hours a day that freshmen said they used Facebook, about half of that span was spent on schoolwork as well. This negatively impacted many of their grades, while those who were in higher levels of education found themselves unable to make a connection. In fact, certain actions on Facebook were found to increase GPAs.

Believe it or not, the study determined that certain typical Facebook activities could result in higher college grades. What these activities included were sharing links on Facebook news feeds and checking in with friends on said social network. These are just a few of the potential endeavors which are supported by firms such as fishbat. Seeing as how they can help to elevate or, at the very least, maintain college grades, it's easy to see why those in LI advertising fully support them.

Of course, students have to know that there is a difference between work and play. When important projects have to be done on time, there are few who can dispute the idea that luxuries have to wait. However, there are those who can only be on social media at the same time but benefit from websites like Facebook as well. Every college student is different, though, so moderate just how much time is spent on these networks when schoolwork is being done.




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