Visibility is a key factor when it comes to making sales. Unless you are visible in the different media platforms, you will not be able to grab the attention of your target market. This is why companies invest in huge sum of money just from publicity and promotion. They need it.
If you cannot get the direct attention of the people, you can begin targeting the reporters. They have high public credibility and are mainstream players in the field of publicity. Strategic printing press kits is important to convince of how newsworthy you are. Once they believe that you deserve a place in their paper or a time slot in their prime time broadcast, you have huge awareness factor already.
These kits will be vital in publicity and as such, you need to prepare. You have to plan ahead of time as to the content that you have to include. You would not want to burden reporters as well with information which are not directly related to the venture that you want them to cover. Be specific and informative. They want clarity, not generalization. Let us take a look at the basic things that should be available on the kits.
Company details. This refers to the basic facts of your company. Not only does this introduce who you are. It also gives people an idea on your credibility. If you have been in the industry for years and have been receiving solid good comments from your past and current customers then better. Make sure to indicate these data on the kit.
Gist of the event. If you are planning to introduce a new product, you should at least give its unique selling proposition. You do not necessarily have to provide the full details so that you retain the element of mystery on your product. However, be keen on giving the most important thing about it. Start with a bang. Reporters love this.
Past news presence. If you have published a press release before that is related to what you are introducing now, then by all means, indicate it. Journalists who are not familiar with your past endeavors will appreciate it if you brief them quickly about your company.
FAQs. Scheduling a one on one interview with various networks may not be possible given your own tight schedule. In this case, provide beforehand some FAQs that you think must be included on the report or you think the reporters will want to know. Of course, this has to be related to the current project that you are introducing.
Contact information. This is pretty obvious, but there are still some companies who fail to provide this salient information in their press kits. You need this so that the reporters can get in touch with you in case there facts that they want to verify. You want the coverage to be complete and compelling. Give them the means to reach you.
A good media exposure coupled with strong advertising and promotional strategy can get you ahead of the game. Explore your options and plan ahead. You need to spend time and effort to see your plans to fruition.
If you cannot get the direct attention of the people, you can begin targeting the reporters. They have high public credibility and are mainstream players in the field of publicity. Strategic printing press kits is important to convince of how newsworthy you are. Once they believe that you deserve a place in their paper or a time slot in their prime time broadcast, you have huge awareness factor already.
These kits will be vital in publicity and as such, you need to prepare. You have to plan ahead of time as to the content that you have to include. You would not want to burden reporters as well with information which are not directly related to the venture that you want them to cover. Be specific and informative. They want clarity, not generalization. Let us take a look at the basic things that should be available on the kits.
Company details. This refers to the basic facts of your company. Not only does this introduce who you are. It also gives people an idea on your credibility. If you have been in the industry for years and have been receiving solid good comments from your past and current customers then better. Make sure to indicate these data on the kit.
Gist of the event. If you are planning to introduce a new product, you should at least give its unique selling proposition. You do not necessarily have to provide the full details so that you retain the element of mystery on your product. However, be keen on giving the most important thing about it. Start with a bang. Reporters love this.
Past news presence. If you have published a press release before that is related to what you are introducing now, then by all means, indicate it. Journalists who are not familiar with your past endeavors will appreciate it if you brief them quickly about your company.
FAQs. Scheduling a one on one interview with various networks may not be possible given your own tight schedule. In this case, provide beforehand some FAQs that you think must be included on the report or you think the reporters will want to know. Of course, this has to be related to the current project that you are introducing.
Contact information. This is pretty obvious, but there are still some companies who fail to provide this salient information in their press kits. You need this so that the reporters can get in touch with you in case there facts that they want to verify. You want the coverage to be complete and compelling. Give them the means to reach you.
A good media exposure coupled with strong advertising and promotional strategy can get you ahead of the game. Explore your options and plan ahead. You need to spend time and effort to see your plans to fruition.
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