Sunday, Ford Motors publicized that it will match every dollar up to $750,000 that its dealerships invest in renovations. This is part of Ford's brand new dealership restoration program, which was unveiled at the recent National Automobile Dealers Association Convention and Expo. All of Ford's 3,100 United States dealerships will be qualified for the restoration dollar-matching program.
Tries to renovate in the past
In order to encourage dealership improvement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
Getting all dealerships concerned
While Ford has not revealed just how much it expects it will spend on the dealership renovation program, the car maker has made it clear that it would like all of its U.S. dealers and affiliates to participate in the program. So far, over 70 percent of Ford's Lincoln dealerships in the top 130 United States markets have signed on to renovate.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
NADA dealers 'mildly positive' about restoration programs
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
Tries to renovate in the past
In order to encourage dealership improvement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
Getting all dealerships concerned
While Ford has not revealed just how much it expects it will spend on the dealership renovation program, the car maker has made it clear that it would like all of its U.S. dealers and affiliates to participate in the program. So far, over 70 percent of Ford's Lincoln dealerships in the top 130 United States markets have signed on to renovate.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
NADA dealers 'mildly positive' about restoration programs
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
About the Author:
How often have you wanted more data about a pre-owned or new vehicle and turned to an internet search on "rapid car loans?" Your search is over, everything you must have is at CarDealExpert.com! Find out more info on Car Deal Expert? Look at cardealexpert.com/auto-loans/.
No comments:
Post a Comment