We all know that Google dominates as the preferred search engine market with a share of over 65% in the U.S alone. Now with the increase of the use of mobile devices such as tablets and smartphones, Google's mobile revenue is due to increase by a 3.13%.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
Even in the app space, we have Google Play, and the Search and YouTube app have about 50% reach among the mobile audience. Therefore advertisers are willing to pay a higher revenue per search on Google. With Google's mobile ad market share expected to grow to $32.61 billion by 2020, its RPS is projected to grow to $8.50 by 2020. Making it a wise investment for those who would like to buy Google mobile ad market shares.
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